VEGA
During my time at Vega, I played a pivotal role as a Content & Social Media Manager, contributing to the brand's success and market engagement. I successfully managed content strategy and execution across Instagram, Facebook, and LinkedIn channels, ensuring high-quality written content that increased brand visibility and engagement. I led a team in content creation, writing, editing, and proofreading, aligning all activities with the brand's guidelines and meeting scheduled deadlines. Through targeted content campaigns and effective social media strategies, I played a significant role in enhancing market engagement by 10% in 2020.
In addition, I was instrumental in developing and briefing a new content strategy that included a partnership with Ironman, where Vega served as the title sponsor for the prestigious Ironman World Championship in Kona. I actively participated in creative content capture leading up to the event and during the championship, showcasing the brand's association with the endurance sports community and promoting Vega's commitment to health and performance.
Collaborating closely with the design team, I produced visually appealing, informative, and engaging content, resulting in a remarkable 25% increase in revenue since the implementation of the new strategy. I also actively engaged with Ironman participants and enthusiasts through social media platforms, fostering brand loyalty and expanding Vega's presence within the fitness and endurance community.
Overall, my experience at Vega allowed me to demonstrate my expertise in content creation, social media management, and strategic partnerships. I leveraged my skills to drive market engagement, elevate brand visibility, and contribute to Vega's growth and success in the health and wellness industry.
2019-2022
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