MACPAC LIMITED
During my time at Macpac Limited, I played a significant role as a Content & Community Manager, contributing to the brand's success and revenue growth. Additionally, I had the opportunity to collaborate with Macpac as a freelance content creator, specifically working on their 2023 winter range.
As a Content & Community Manager at Macpac, I oversaw content production across the company, ensuring adherence to established timelines and budgets while seamlessly integrating with the international team. I collaborated closely with the New Zealand Alpine team, Macpac ambassadors, and community partners to leverage content and amplify the reach of eight annual photoshoots, as well as key projects and promotions. By maintaining alignment with the brand's mission and objectives, I effectively promoted brand messages and fostered a strong sense of community among Macpac's target audience.
In my freelance capacity, I had the privilege of working on Macpac's 2023 winter range, contributing my expertise in content creation to showcase the new product line. With a deep understanding of the brand's values and target market, I curated visually appealing and engaging content that highlighted the key features and benefits of the winter range. By capturing the essence of the products and effectively communicating their value proposition, I played a role in generating excitement and driving consumer interest in the collection.
Throughout my tenure at Macpac, both as an employee and a freelance content creator, I consistently demonstrated my ability to produce high-quality content that aligned with the brand's identity and resonated with the target audience. By leveraging my creativity and passion for the outdoors, I contributed to Macpac's revenue growth and brand visibility, helping to solidify its position as a leading outdoor apparel company.
Overall, my work at Macpac encompassed a range of responsibilities, including managing content production, collaborating with teams and partners, and contributing as a freelance content creator for the 2023 winter range. Through my dedication to storytelling and creating compelling visuals, I successfully contributed to the success and growth of the brand.
2017-2023
