lululemon

As a freelance photographer and content creator, I had the privilege of working with lululemon in both Canada and New Zealand. In New Zealand, I captured the excitement of store openings and events in Christchurch, documenting the vibrant energy and community connections. Additionally, I had the opportunity to contribute to lululemon's hometown experience in Vancouver by creating a city guide. In this role, I curated a list of must-visit locations and wrote engaging copy, Overseeing the execution, I ensured the guide reflected lululemon's brand identity and values. These guides were distributed in all local stores, providing customers with valuable insights into the city, and were also utilized by lululemon when hosting board members, vendors, and retail teams at their headquarters. Through these projects, I had the honour of combining my creative expertise with lululemon's vision to create memorable experiences for their community.

freelance work 2017-2019