Daiya Foods
As the Content Manager at Daiya Foods, I made significant contributions to the brand's success, including the successful launch new products new flavour ranges and formats. In this role, I oversee comprehensive content initiatives, including both strategy and production ensuring seamless internal and external communication across all marketing channels.
One of my notable achievements was spearheading the launch of the Feta Style Block and Grilling Cheeze Style Block, a highly anticipated addition to Daiya's product lineup. I played a key role in strategizing and executing the marketing campaign for this new product, collaborating closely with cross-functional teams to ensure its success. By developing compelling content that highlighted the unique features and benefits of the products, effectively conveyed its appeal to the target audience, driving excitement and consumer engagement.
Throughout these product launches, I collaborated with external creative and production partners, fostering strong relationships and effectively leveraging their expertise to enhance the brand's creative campaigns. By managing day-to-day tasks and actively seeking feedback from Creative Leaders and key stakeholders, I ensured the smooth execution of content initiatives, meeting deadlines and exceeding expectations.
Through strategic planning, creative execution, and effective collaboration with internal and external teams, I played a pivotal role in introducing innovative plant-based products to consumers and driving engagement within the target audience.
2023- Present
