Rachel Laine
 
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Resume

Rachel is a personable and results-driven Content Manager with over 9 years of expertise in content creation, producing, and social strategy. She is widely recognized for her exceptional communication skills and unwavering drive for impact.

She has a keen eye for crafting compelling content and captivating audiences which significantly enhances brand visibility. Her goal is to implement effective procedures that ensure seamless execution and foster interdepartmental collaboration, resulting in maximum efficiency and productivity.

Rachel's true strengths lie in her ability to ideate, strategize, and flawlessly execute projects. She consistently delivers optimal outcomes by meticulously planning and adapting to emerging trends and technologies, keeping brands at the forefront of their industries.

With her comprehensive skill set and unwavering dedication to success, Rachel is eager to connect with like-minded professionals and contribute to the growth and success of innovative brands.

 

Experience

Senior Content Manager
DUER
2023-present

Content Marketing Manager
Daiya Foods Inc.
2022-2023

Content & Social Media Manager
Vega
2019-2022

Content & Community Manager
Macpac Limited 2017-2018

Content Specialist & Social Media Specialist
Saje Natural Wellness
2015-2017

Digital Engagement Coordinator & photographer
lululemon athletica
2014-2018

Paid Social Stratagist
Mindshare Canada
2013-2014

 

Education

Advertising and Marketing Communications
Sheridan College, Oakville, Ontario
2012-2014

Sculpture and installation
OCAD University, Toronto, Ontario
2010-2011

 

Technical Skills

Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) / Microsoft Visio / Microsoft SharePoint / Adobe Photoshop / Google Docs / Google Drive / Google Calendar Google Plus / QuickBooks / Dropbox / Adobe CC 2024 / Lightroom / Premiere Pro / Sprout Social / Later / Sprinklr / Hootsuite / Smartsheets / Figma / Canva / Shopify / Wordpress / Squarespace /

 
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Testimonials

I had the pleasure of working with Rachel closely on various brand activations and digital campaigns at Vega. She is a quick thinker, a strong communicator, and an approachable and thoughtful leader. Rachel’s positive attitude and drive combined with her critical thinking skills allow her to take on challenges with professionalism and grace. Any team would be lucky to have her, and I would love the opportunity to work with Rachel again in the future!
— Shannon Ow
Rachel was incredible to work with and I found her to be highly creative and professional. For any brand or company looking to bring on amazing marketing talent, hire Rachel. She has a rare talent for social media and she brings a strategic perspective that is customer-focused. I hope we get the chance to work together again in the future and will actively pursue any opportunity to work with her!
— Lizzie MacNeill
Rachel is a professional, forward-thinking, and cross-functional thought leader. She has led innovative strategies for storytelling in her content and social media manager role at Vega, driving engagement and brand awareness in various product launches and seasonal campaigns. Rachel is organized, upbeat and friendly, making it very easy for her to build great relationships with cross-functional teams in bringing large campaigns to life. Regardless of how bumpy the road may be, Rachel powers through with grit, empathy, discipline, and dedication. She cares deeply about her craft and those around her, in building a successful brand together as a team.
— Mari Chijiiwa

Contact

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